The greatest benefit to touch screen technology is its implementation for public use where a good portion of the population may not be familiar with a computer. The touch screen is intuitively designed so that anyone is able to navigate the system and get the information or service they seek without assistance.
The most common self-service application of touch screen systems are ATM machines, ticket terminals, and self-checkout terminals at some markets. These terminals help speed up customer service by providing the service, such as selling or printing tickets, in a methodical manner where the user can operate the device without a person present. This helps to service customers during hours of the day where it is not feasible to have an employee present, as well as help shorten lines that have actual people for more specific or uncommon issues that cannot be resolved at a automated touch screen station.
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